Top shop and restaurant brands in Brazil 2024, by digital ad spend share

Published by
J. G. Navarro,
Apr 30, 2025

In 2024, São Paulo-based warehouse store chain Assaí Atacista accounted for almost nine percent of shop and restaurant brands' spending on digital advertising in Brazil. Mercado Livre – the Brazilian operation of MercadoLibre, Inc. – ranked second with nearly 8.4 percent, while its Singaporean competitor Shopee rounded out the top three with a share of roughly 7.2 percent.

Leading advertisers among shop and restaurant brands in Brazil in 2024, by estimated digital ad spend share

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Release date

April 2025

Region

Brazil

Survey time period

2024

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The date of release is the date of access.

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Programmatic

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Digital retail media

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Digital consumer insights

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