In 2019, ** percent of Mexican respondents who had access to a smartphone stated they played smartphones games. The activity was most popular among smartphone users aged 25 to 34. In this age bracket, as much as ** percent of interviewees said they played such games.
Mobile gaming market share
The Mexican gaming market is estimated at **** billion Mexican pesos. ** percent of this figure is spent on console gaming, followed by mobile gaming with ***** percent and desktop gaming with ***. In spite of console gaming generating the largest revenues, consoles are only second most popular gaming devices amongst Mexicans, preceded by smartphones by a large margin.
Mobile gaming preferences
The ***** most popular mobile games genres in Mexico are casual/puzzle games, card games and action & adventure. In terms of spending, over three quarters of mobile gamers do not make in-game purchases. Among the remaining ** who do make such purchases, the most popular items bought were equipment, game credit and exclusive game content.
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Deloitte. (December 6, 2019). Popularity of smartphone gaming in Mexico in 2019 [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1049287/smartphone-gaming-penetration-mexico/
Deloitte. "Popularity of smartphone gaming in Mexico in 2019." Chart. December 6, 2019. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1049287/smartphone-gaming-penetration-mexico/
Deloitte. (2019). Popularity of smartphone gaming in Mexico in 2019. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1049287/smartphone-gaming-penetration-mexico/
Deloitte. "Popularity of Smartphone Gaming in Mexico in 2019." Statista, Statista Inc., 6 Dec 2019, https://www.statista.com/statistics/1049287/smartphone-gaming-penetration-mexico/
Deloitte, Popularity of smartphone gaming in Mexico in 2019 Statista, https://www.statista.com/statistics/1049287/smartphone-gaming-penetration-mexico/ (last visited July 15, 2025)
Popularity of smartphone gaming in Mexico in 2019 [Graph], Deloitte, December 6, 2019. [Online]. Available: https://www.statista.com/statistics/1049287/smartphone-gaming-penetration-mexico/
