Based on user consumption amount, the fanzine market in Japan was valued at about 128.5 billion Japanese yen in fiscal year 2023. The market size was forecast to increase to more than 134 billion yen in fiscal year 2024. Fanzines, commonly known as dojinshi in Japan, often feature self-published works of amateur artists. The sales of dojinshi is boosted especially through the Comic Market (Comiket), a convention held in Tokyo twice a year that allows artists to distribute their works. Both the Summer Comiket and the Winter Comiket attract a high number of visitors every year.
Value of the fanzine (dojinshi) market in Japan from fiscal year 2020 to 2023 with a forecast until 2024
(in billion Japanese yen)
fiscal years 2020 to 2023; the Japanese fiscal year starts on April 1 of each stated year and ends March 31 of the following year
Special properties
the market size is based on the user consumption amount
Supplementary notes
*Forecast.
The fanzine market in this case is treated as being part of the otaku (geek) market. The otaku market refers to content, product sales, and services that have a dedicated following of fans. Research objects were organizations and providers of contents, products, and services pertaining to otaku genres.
100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.
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Yano Research. (February 18, 2025). Value of the fanzine (dojinshi) market in Japan from fiscal year 2020 to 2023 with a forecast until 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1050829/japan-coterie-magazine-market-retail-value/
Yano Research. "Value of the fanzine (dojinshi) market in Japan from fiscal year 2020 to 2023 with a forecast until 2024 (in billion Japanese yen)." Chart. February 18, 2025. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1050829/japan-coterie-magazine-market-retail-value/
Yano Research. (2025). Value of the fanzine (dojinshi) market in Japan from fiscal year 2020 to 2023 with a forecast until 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1050829/japan-coterie-magazine-market-retail-value/
Yano Research. "Value of The Fanzine (Dojinshi) Market in Japan from Fiscal Year 2020 to 2023 with a Forecast until 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 18 Feb 2025, https://www.statista.com/statistics/1050829/japan-coterie-magazine-market-retail-value/
Yano Research, Value of the fanzine (dojinshi) market in Japan from fiscal year 2020 to 2023 with a forecast until 2024 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1050829/japan-coterie-magazine-market-retail-value/ (last visited May 04, 2025)
Value of the fanzine (dojinshi) market in Japan from fiscal year 2020 to 2023 with a forecast until 2024 (in billion Japanese yen) [Graph], Yano Research, February 18, 2025. [Online]. Available: https://www.statista.com/statistics/1050829/japan-coterie-magazine-market-retail-value/
