Total stream duration in Italy weekly 2025, by channel
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In Italy, the TV channel with the highest total stream duration amount was the first channel of the Italian national broadcaster Canale 5, with Over 14 million hours from February 23 to March 1, 2025. Second came Rai 1 owned by mass media company Rai.
Video display modes
As far as video content is concerned, the live mode dwarfed the on-demand one. Over a week at the end of September 2024, the streaming of live videos lasted on average around 24 minutes, while the average stream duration of on-demand videos was roughly nine minutes. A similar ratio was registered in the weeks prior.
Online video audience
The interest for up-to-date news regarding coronavirus (COVID-19) drove the already increasing consumption of online video. News media outlets, especially newspapers’ websites, experienced a significant growth in their online audience over March 2020. The unique users of La7 TV channel, for example, increased from two million in February 2020 to over four million as of mid-March 2020.
