Pay TV & OTT penetration in Latin America 2020, by country

Published by
A. Guttmann,
Dec 10, 2024
In the fourth quarter of 2020, 45 percent of households in Uruguay subscribed both to pay TV and over-the-top (OTT) services, while 22 percent subscribed only to OTT content. Meanwhile, in Brazil, 16 percent of households subscribed to both types of service, whereas 22 percent subscribe exclusively to OTT content. At least one-third of consumers subscribed to two or more video streaming services in Latin America in 2020.

Household penetration rate of over-the-top (OTT) services in selected countries in Latin America in 4th quarter 2020

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Release date

June 2021

Region

LAC

Survey time period

Q4 2020

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