Xiaohongshu's active user age breakdown 2025

Published by
Yihan Ma,
May 13, 2025

 As of March 2025, about ***percent of Xiaohongshu's active users were under 24 years old. In comparison, nearly ** percent of Xiaohongshu's active users were between 35 and 44 years old. Known in English as Little Red Book or RedNote before changing its official English name to rednote, Xiaohongshu is a popular social lifestyle and social commerce platform in China,

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Active user age distribution of Xiaohongshu (rednote) as of March 2025

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Release date

April 2025

Region

China

Survey time period

January 1, 2025 to March 25, 2025

Age group

18 years and older

Supplementary notes

The sample was drawn from followers of Xiaohongshu influencers (at least 5,000 followers) who posted between January 1, 2025, and March 25, 2025.

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4

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8

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Xiaohongshu

7

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