China: media daily consumption time by type 2024| Statista

In China, traditional media have seen a decline as digital platforms rise in popularity. As of the third quarter of 2024, the average daily online time rose to five hours and 35 minutes in the country, two minutes more than the survey result from a year ago. Daily TV and press media usage were down by 15 minutes and 23 minutes respectively.

The multi-functions of social media

Social media has significantly contributed to this downward trend. The convenience, immediacy, and engagement offered by social media have become preferred sources of information and entertainment, resulting in reduced viewership for television and diminished readership for press media.

Audio streaming on the rise

On the other hand, music streaming and podcasts have gained traction with services like KuGou Music and Ximalaya catering to the demand for on-the-go, diverse audio content. These shifts are largely due to the rapid adoption of smartphones, improved internet infrastructure, and the increasing desire for immediate, tailored content.

Average daily time consuming and interacting with media among internet users in China as of 3rd quarter 2024, by type (in minutes)

Characteristic	Average time spent in minutes
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Release date

February 2025

More information

Region

China

Survey time period

Q3 2024

Age group

16-64 years

Method of interview

Online survey

Supplementary notes

The average daily time includes all devices. Usage of different devices and consumption of different media may occur concurrently. Television includes broadcast (linear) television and content delivered via streaming and video-on-demand services. Press includes online as well as physical print media. Broadcast radio does not include internet radio.

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