Awareness of wearable device brands Japan 2022, by age

Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group

Characteristic16 to 24 years old25 to 34 years old35 to 44 years old45 to 54 years old55 years and older
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Statistic: Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group
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In cooperation with

Rakuten Insight

Release date

October 2022

Region

Japan

Survey time period

September 8 to 30, 2022

Number of respondents

603*

Age group

16 years and older

Special properties

multiple answers were possible

Method of interview

Online survey

Supplementary notes

*Only respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 732 people, of which 603 respondents did not own smartwatches or wearable fitness/activity trackers.

Original survey question: "If no, which of these brands' wearable products do you know of?"

Sample size of age groups:
16 to 24 years: n=13
25 to 34 years: n=48
35 to 44 years: n=66
45 to 54 years: n=105
55 years and older: n=371

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