Top beauty and hygiene brands in Brazil 2023, by digital ad spend share

Published by
J. G. Navarro,
May 20, 2025
In 2023, O Boticário was Brazil's largest digital advertiser in the beauty and hygiene industry, accounting for 16.6 percent of the sector's digital ad spend. Natura and Nivea rounded up the top three with shares of about 8.4 and 7.7 percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.
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Leading advertisers among beauty and hygiene brands in Brazil in 2023, by estimated digital ad spend share

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Release date

March 2024

Region

Brazil

Survey time period

2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The date of release is the date of access.

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Statistics on " Digital advertising in Brazil "

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Global & regional overview

7

Brazilian overview

4

Formats, devices, and platforms

8

Advertisers

4

Programmatic

3

Digital retail media

3

Third-party cookie deprecation

3

Digital consumer insights

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Topics

Beauty and personal care market in BrazilBeauty and personal care market in ColombiaNatura &CoBeauty and personal care market in MexicoBeauty and personal care market in Latin America
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