As of 2018, 69 percent of consumers in the United States responded that they preferred to shop for intimate clothing in the brick-and-mortar retail channel. In comparison, the figure for all types of apparel was lower, with 60 percent of respondents stating that they preferred to shop for such products in-store.
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Shopping channel preferences of consumers when buying intimate wear and apparel in general in the United States as of 2018
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Shopping channel preferences of consumers when buying intimate wear and apparel in general in the United States as of 2018
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Cotton Incorporated. (July 1, 2019). Shopping channel preferences of consumers when buying intimate wear and apparel in general in the United States as of 2018 [Graph]. In Statista. Retrieved June 14, 2025, from https://www.statista.com/statistics/1057879/intimate-apparel-shopping-channel-preference-of-us-consumers/
Cotton Incorporated. "Shopping channel preferences of consumers when buying intimate wear and apparel in general in the United States as of 2018." Chart. July 1, 2019. Statista. Accessed June 14, 2025. https://www.statista.com/statistics/1057879/intimate-apparel-shopping-channel-preference-of-us-consumers/
Cotton Incorporated. (2019). Shopping channel preferences of consumers when buying intimate wear and apparel in general in the United States as of 2018. Statista. Statista Inc.. Accessed: June 14, 2025. https://www.statista.com/statistics/1057879/intimate-apparel-shopping-channel-preference-of-us-consumers/
Cotton Incorporated. "Shopping Channel Preferences of Consumers When Buying Intimate Wear and Apparel in General in The United States as of 2018." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1057879/intimate-apparel-shopping-channel-preference-of-us-consumers/
Cotton Incorporated, Shopping channel preferences of consumers when buying intimate wear and apparel in general in the United States as of 2018 Statista, https://www.statista.com/statistics/1057879/intimate-apparel-shopping-channel-preference-of-us-consumers/ (last visited June 14, 2025)
Shopping channel preferences of consumers when buying intimate wear and apparel in general in the United States as of 2018 [Graph], Cotton Incorporated, July 1, 2019. [Online]. Available: https://www.statista.com/statistics/1057879/intimate-apparel-shopping-channel-preference-of-us-consumers/
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