
Forecasted YoY percentage change in revenues of TV broadcasters in Italy 2019-2020
revenues generated by the pay TV subscriptions. These went from 40 percent of the total TV market value in 2018 to 43 percent in 2020.
In 2020, the TV broadcaster Sky is forecast to increase its revenues by more than three percent in Italy. Traditional broadcasters Mediaset and Rai, on the other hand, are expected to see their revenues decrease by 2.4 and 0.4 percent respectively. Projections for the Italian TV market showed this is due to the lower revenues generated by advertising and license fees between 2018 and 2020. The better performances of Sky can be related to the increasing share of