Share of individuals shopping online in Italy 2019, by area and frequency

Published by Statista Research Department, Mar 24, 2025
When asked if they shop online, almost 26 percent of the respondents in North-east Italy claimed to regularly do that. On the contrary, in the North-west only 4.1 admitted to do that on a regular basis. Interestingly enough, more than 46 percent of people living in Italian Islands never shop online.

Do you shop online?

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Release date

January 2019

Region

Italy

Survey time period

December 2018 and January 2019

Number of respondents

1,132 respondents

Age group

18 years and older

Method of interview

Questionnaire

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