In a survey of B2B organizations in the United States, it was found that data quality was continually growing more important among B2B sellers - in fact, in 2018, 89 percent of respondents said it was important, up by nine percent compared to previous year.
Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018
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Dun & Bradstreet. (September 13, 2018). Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1059657/importance-data-quality-b2b-sales-and-marketing-us/
Dun & Bradstreet. "Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018." Chart. September 13, 2018. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1059657/importance-data-quality-b2b-sales-and-marketing-us/
Dun & Bradstreet. (2018). Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1059657/importance-data-quality-b2b-sales-and-marketing-us/
Dun & Bradstreet. "Perceived Importance of Data Quality to Sales and Marketing Organization According to B2b Professionals in The United States from 2016 to 2018." Statista, Statista Inc., 13 Sep 2018, https://www.statista.com/statistics/1059657/importance-data-quality-b2b-sales-and-marketing-us/
Dun & Bradstreet, Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018 Statista, https://www.statista.com/statistics/1059657/importance-data-quality-b2b-sales-and-marketing-us/ (last visited May 05, 2025)
Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018 [Graph], Dun & Bradstreet, September 13, 2018. [Online]. Available: https://www.statista.com/statistics/1059657/importance-data-quality-b2b-sales-and-marketing-us/
