In a survey from April 2021, 29 percent more Russians noticed an increase in their online shopping activity for food products than a decrease. The difference between those recording a higher and lower frequency of purchasing home care products was measured at 17 percent.
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Change in the online purchasing frequency in Russia in 2021, by product
Characteristic
YoY freqeuncy change
Food
29%
Home care products
17%
Baby and children's products
15%
Ready-to-eat food
11%
Cosmetics
11%
Footwear
6%
Perfumery
3%
Apparel
3%
Household goods
2%
Consumer electronics and home appliances
1%
Goods for construction, repair, crafting
0%
Created with Highcharts 7.2.2YoY freqeuncy change29%29%17%17%15%15%11%11%11%11%6%6%3%3%3%3%2%2%1%1%0%0%FoodHome care productsBaby and children's productsReady-to-eat foodCosmeticsFootwearPerfumeryApparelHousehold goodsConsumer electronics and home appliancesGoods for construction, repair, crafting
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Changes in purchasing frequency were calculated based on balance as "the share of those who indicated higher use minus the share of those who indicated a less frequent use."
The source specified that the population sample represented eight federal districts of the country, over 200 localities.
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Deloitte. (June 25, 2021). Change in the online purchasing frequency in Russia in 2021, by product [Graph]. In Statista. Retrieved June 25, 2025, from https://www.statista.com/statistics/1059824/purchasing-frequency-change-by-product-in-russia/
Deloitte. "Change in the online purchasing frequency in Russia in 2021, by product." Chart. June 25, 2021. Statista. Accessed June 25, 2025. https://www.statista.com/statistics/1059824/purchasing-frequency-change-by-product-in-russia/
Deloitte. (2021). Change in the online purchasing frequency in Russia in 2021, by product. Statista. Statista Inc.. Accessed: June 25, 2025. https://www.statista.com/statistics/1059824/purchasing-frequency-change-by-product-in-russia/
Deloitte. "Change in The Online Purchasing Frequency in Russia in 2021, by Product." Statista, Statista Inc., 25 Jun 2021, https://www.statista.com/statistics/1059824/purchasing-frequency-change-by-product-in-russia/
Deloitte, Change in the online purchasing frequency in Russia in 2021, by product Statista, https://www.statista.com/statistics/1059824/purchasing-frequency-change-by-product-in-russia/ (last visited June 25, 2025)
Change in the online purchasing frequency in Russia in 2021, by product [Graph], Deloitte, June 25, 2021. [Online]. Available: https://www.statista.com/statistics/1059824/purchasing-frequency-change-by-product-in-russia/
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