Average life and accident insurance premiums online in the UK 2018-2024

Published by Statista Research Department, Jun 2, 2025
One of the perceived future benefits of buying insurance online, other than far more individualized policies, faster processing's, more accurate risk assessments and a better overall customer experience is that with the use of digital data, average premiums for individuals will fall. Statista estimates that the overall average cost of online premiums in the life, annuities and payment protection insurance industries will fall by over 10 British pounds between 2018 and 2024.

To learn more about the future of the B2C digital insurance industry in the UK, read our in-depth report.
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Estimated average cost online for life, annuities and payment protection insurance premiums in the United Kingdom (UK) from 2018 to 2024 (in GBP)

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Release date

2019

Region

United Kingdom

Survey time period

2018

Supplementary notes

2019 to 2024 data is forecasted.
Only includes B2C premiums.

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