During the 2024 Cyber Monday season in Chile (from September 30 to October 2), Walmart Chile's supermarket chain brand Líder invested approximately **** million Chilean pesos in digital advertising. Mercado Pago, an online payment solution run by e-commerce giant Mercado Libre, ranked second with over **** million pesos, while the marketplace's own brand rounded up the top three with an online ad expenditure estimated at more than **** million pesos.
including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (February 11, 2025). Leading advertisers in Chile during Cyber Monday season in 2024, by estimated digital ad spending (in million Chilean pesos) [Graph]. In Statista. Retrieved July 14, 2025, from https://www.statista.com/statistics/1060693/cybermonday-advertisers-chile/
Admetricks. "Leading advertisers in Chile during Cyber Monday season in 2024, by estimated digital ad spending (in million Chilean pesos)." Chart. February 11, 2025. Statista. Accessed July 14, 2025. https://www.statista.com/statistics/1060693/cybermonday-advertisers-chile/
Admetricks. (2025). Leading advertisers in Chile during Cyber Monday season in 2024, by estimated digital ad spending (in million Chilean pesos). Statista. Statista Inc.. Accessed: July 14, 2025. https://www.statista.com/statistics/1060693/cybermonday-advertisers-chile/
Admetricks. "Leading Advertisers in Chile during Cyber Monday Season in 2024, by Estimated Digital Ad Spending (in Million Chilean Pesos)." Statista, Statista Inc., 11 Feb 2025, https://www.statista.com/statistics/1060693/cybermonday-advertisers-chile/
Admetricks, Leading advertisers in Chile during Cyber Monday season in 2024, by estimated digital ad spending (in million Chilean pesos) Statista, https://www.statista.com/statistics/1060693/cybermonday-advertisers-chile/ (last visited July 14, 2025)
Leading advertisers in Chile during Cyber Monday season in 2024, by estimated digital ad spending (in million Chilean pesos) [Graph], Admetricks, February 11, 2025. [Online]. Available: https://www.statista.com/statistics/1060693/cybermonday-advertisers-chile/
