Opinion on omnichannel communications among companies in Italy 2019

Published by
Michele Majidi,
Jul 3, 2025
75.6 percent of Italian companies implemented strategies of omnichannel communications in 2019. According to the survey conducted by MailUp, two thirds of companies in the consumer goods sector gave priority to strategies involving online and offline communications.
Log in or register to access precise data.

Is your company implementing strategies of omnichannel communications?

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

In cooperation with
Release date

May 2019

Region

Italy

Survey time period

2019

Special properties

53.5% retailers; 46.5% brand companies

Supplementary notes

This question was phrased by the source as follows: "La tua azienda ha implementato o sta implementando strategie di comunicazione omnichannel?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

4

About the region

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Omnichannel retail in South KoreaE-commerce in South KoreaMobile internet usage in South KoreaOnline marketplaces in South KoreaOlive Young
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.