Number of active ASOS customers 2024, by region
ASOS is one of the most successful online-only fashion retailers in the industry. Originally a UK-based company, ASOS had the highest number of users in the European Union as of September 2024. Globally, there are around 20 million active customers on asos.com, which the retailer defines as “having shopped in the last twelve months” as of the end of the financial year.
ASOS's success
Since 2014, sales figures increased in every market ASOS was active in. With it's massive customer base, ASOS is easily ranked among the top online stores in the UK in 2023.
ASOS: a pure player in a multichannel industry
The apparel and clothing industry ASOS competes in is an increasingly multichannel one, where retailers offer their customers the best of both worlds, often providing convenient shopping and delivery options such as click-and-collect. However, the fact that ASOS has stuck to its online-only business model doesn’t seem to cause any disadvantages to the retailer. Based on enterprise-value-to-EBITDA, ASOS was one of the leading fashion e-commerce companies worldwide as of 2024.
