In 2018, 47 percent respondents stated that they had purchased special edition luxury handbags from collaborations. Sneakers were the second most purchased luxury good product category among true-luxury consumers that year.
Thinking about special editions created by brands in collaboration with different artists/brands, which category have you ever purchased?
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BCG. (April 17, 2019). Thinking about special editions created by brands in collaboration with different artists/brands, which category have you ever purchased? [Graph]. In Statista. Retrieved May 18, 2025, from https://www.statista.com/statistics/1063319/share-of-consumers-buying-luxury-good-product-collaborations-by-product-type/
BCG. "Thinking about special editions created by brands in collaboration with different artists/brands, which category have you ever purchased?." Chart. April 17, 2019. Statista. Accessed May 18, 2025. https://www.statista.com/statistics/1063319/share-of-consumers-buying-luxury-good-product-collaborations-by-product-type/
BCG. (2019). Thinking about special editions created by brands in collaboration with different artists/brands, which category have you ever purchased?. Statista. Statista Inc.. Accessed: May 18, 2025. https://www.statista.com/statistics/1063319/share-of-consumers-buying-luxury-good-product-collaborations-by-product-type/
BCG. "Thinking about Special Editions Created by Brands in Collaboration with Different Artists/Brands, Which Category Have You Ever Purchased?." Statista, Statista Inc., 17 Apr 2019, https://www.statista.com/statistics/1063319/share-of-consumers-buying-luxury-good-product-collaborations-by-product-type/
BCG, Thinking about special editions created by brands in collaboration with different artists/brands, which category have you ever purchased? Statista, https://www.statista.com/statistics/1063319/share-of-consumers-buying-luxury-good-product-collaborations-by-product-type/ (last visited May 18, 2025)
Thinking about special editions created by brands in collaboration with different artists/brands, which category have you ever purchased? [Graph], BCG, April 17, 2019. [Online]. Available: https://www.statista.com/statistics/1063319/share-of-consumers-buying-luxury-good-product-collaborations-by-product-type/
