Most purchased categories online during Hot Sale in Mexico 2024

Published by
F. Watty,
Nov 19, 2024

In the 2024 edition of the Hot Sale, the most purchased category was fashion, bought by 35 percent of digital shoppers during the commercial event. Beauty and personal care ranked second, with over one out of five respondents, followed by computers, tablets, and mobiles, with 19 percent.

Most popular categories purchased online during Hot Sale in Mexico in 2024

CharacteristicShare of respondents
Fashion 35%
Beauty and personal care 21%
Computers, tablets, and mobiles 19%
Audio, TV, and video 19%
Small household appliances 17%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents35%35%21%21%19%19%19%19%17%17%FashionBeauty and personal careComputers, tablets, and mobilesAudio, TV, and videoSmall household appliances
0%10%20%30%40%2.5%5%7.5%12.5%15%17.5%22.5%25%27.5%32.5%35%37.5%

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Release date

July 2024

Region

Mexico

Survey time period

June 2024

Number of respondents

485 online shoppers

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Hot Sale is the largest online retail event in Mexico. In 2024, it was held from May 15 to May 23.

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