Kawasaki's motorcycle sales volume FY 2015-2024

In the fiscal year 2024, Kawasaki Heavy Industries Ltd. sold approximately *** thousand motorcycles worldwide. Sales increased from around *** thousand units in the previous fiscal year. The largest regional market was the Philippines, with unit sales of roughly *** thousand in fiscal 2024.

What are Kawasaki‘s most popular motorcycles?

The Kawasaki Ninja is the company’s flagship motorcycle line. The famous Ninja is an aggressively styled range of road legal sports bikes, equipped with engines of any conventional cylinder capacity from around 250cc to 1400cc. Apart from the Ninja brand, the Ninja-derived Kawasaki Z model line sells in large numbers. The naked-bike brand is available from 125ccm to 1000ccm: The Z400 and the Z900RS/Café were bestsellers in their engine classes in recent years. Kawasaki found success on the domestic market against its fellow Japanese manufacturers, especially with higher capacity bikes.

Domestic competitors beat Kawasaki in the lighter two-wheeler segment

Unlike Kawasaki’s domestic motorcycle competitors (Honda, Yamaha, and Suzuki), the company does not manufacture motor scooters and does not offer a great variety of motorcycles up to 125cc. Most of those are motocross bikes, highlighting the company's focus on the sports and leisure segment. Consequently, Honda, Yamaha, and Suzuki outperform Kawasaki in terms of sales of motorcycles with smaller capacity engines (126cc to 250cc) in Japan. The Honda Rebel 250 was the most in-demand of those in recent years. Lighter mopeds with engines of 125ccm and below sell even better in Japan. Kawasaki’s stays true to its origins, which lie in the heavy industry.