Festive season gift inspiration channels in Denmark 2018

Published by Statista Research Department, Dec 13, 2023
Online and physical stores are still the most relevant channels for consumers who are on the hunt for Christmas gifts, according to the results of a survey conducted with 1,500 Danish shoppers. For 58 percent of those surveyed, in store was still the main source of inspiration for their holiday gift purchases, with online following closely behind.

Main discovery or inspiration channels of gift shoppers during the festive season in Denmark in 2018

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Release date

January 2019

Region

Denmark

Survey time period

2018

Number of respondents

1,500 Respondents*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Respondents who answered yes to "will you be or have you been shopping during the 2018 Christmas season, whether it is for you or someone else?"

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