The daughter of the former Saint Petersburg mayor, TV anchor, journalist, socialite, actress and politician Ksenia Sobchak (xenia_sobchak) owned an Instagram account with the largest share of luxury subscribers among other celebrities in Russia as of March 2018. The second most followed individual by the share of young luxury consumers across the country, according to the study by McKinsey, was a fashion entrepreneur and influencer Miroslava Duma (miraduma).
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Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group
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McKinsey & Company. (June 30, 2018). Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/
McKinsey & Company. "Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group." Chart. June 30, 2018. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/
McKinsey & Company. (2018). Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group. Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/
McKinsey & Company. "Instagram Accounts with Largest Share of Luxury Consumer Subscribers* in Russia as of March 2018, by Gender and Age Group." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/
McKinsey & Company, Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group Statista, https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/ (last visited June 27, 2025)
Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group [Graph], McKinsey & Company, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/
