Ecuador: most popular food brands 2023

Published by P. Navarro Villa, Sep 13, 2024

Maggi was the most chosen food brand in Argentina in 2023, with 63.7 million Consumer Reach Points (CRP). Ranking second was Real, with 31.1 million CRPs, followed by Plumrose with 25.9 million CRPs.

Leading food brands in Ecuador in 2023 (in million Consumer Reach Points)

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Source

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Release date

June 2024

Region

Ecuador

Survey time period

2023

Number of respondents

42,800 brands worldwide

Supplementary notes

The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year). 

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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