Leading motivations of Vietnamese tourists to visit Japan 2024

Published by
Alexandru Arba,
Mar 31, 2025

According to a survey conducted in the departure lobbies of Japanese airports and seaports throughout 2024, for 37.4 percent of Vietnamese tourists, eating Japanese food the leading motivation to come to Japan. Japanese cuisine was followed in popularity by nature and sightseeing, which was mentioned by 16.3 percent of respondents.

Most popular activities that motivate tourists from Vietnam to come to Japan in 2024

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Release date

March 2025

Region

Japan

Survey time period

2024

Number of respondents

1,083 respondents

Special properties

multiple answers possible

Method of interview

Face-to-face interview

Supplementary notes

The annual data is compiled from the monthly surveys conducted by the Japan Tourism Agency and its contractor.

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