According to a survey conducted in the departure lobbies of Japanese airports and seaports throughout 2024, for 37.4 percent of Vietnamese tourists, eating Japanese food the leading motivation to come to Japan. Japanese cuisine was followed in popularity by nature and sightseeing, which was mentioned by 16.3 percent of respondents.
Most popular activities that motivate tourists from Vietnam to come to Japan in 2024
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MLIT (Japan). (March 31, 2025). Most popular activities that motivate tourists from Vietnam to come to Japan in 2024 [Graph]. In Statista. Retrieved June 10, 2025, from https://www.statista.com/statistics/1069660/japan-leading-travel-motivations-vietnamese-tourists/
MLIT (Japan). "Most popular activities that motivate tourists from Vietnam to come to Japan in 2024." Chart. March 31, 2025. Statista. Accessed June 10, 2025. https://www.statista.com/statistics/1069660/japan-leading-travel-motivations-vietnamese-tourists/
MLIT (Japan). (2025). Most popular activities that motivate tourists from Vietnam to come to Japan in 2024. Statista. Statista Inc.. Accessed: June 10, 2025. https://www.statista.com/statistics/1069660/japan-leading-travel-motivations-vietnamese-tourists/
MLIT (Japan). "Most Popular Activities That Motivate Tourists from Vietnam to Come to Japan in 2024." Statista, Statista Inc., 31 Mar 2025, https://www.statista.com/statistics/1069660/japan-leading-travel-motivations-vietnamese-tourists/
MLIT (Japan), Most popular activities that motivate tourists from Vietnam to come to Japan in 2024 Statista, https://www.statista.com/statistics/1069660/japan-leading-travel-motivations-vietnamese-tourists/ (last visited June 10, 2025)
Most popular activities that motivate tourists from Vietnam to come to Japan in 2024 [Graph], MLIT (Japan), March 31, 2025. [Online]. Available: https://www.statista.com/statistics/1069660/japan-leading-travel-motivations-vietnamese-tourists/