In January 2022, approximately ** percent of low-income U.S. consumers, **** percent of middle-income consumers, and **** percent of high-income consumers reported purchasing private label brands as a means of saving money. By June 2023, the share of low-income consumers opting for store brands increased to **** percent, middle-income consumers increased to **** percent, while high-income consumers saw a slight decrease to just under ** percent.
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Numerator. (July 20, 2023). Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
Numerator. "Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level." Chart. July 20, 2023. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
Numerator. (2023). Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
Numerator. "Share of Consumer Purchasing Private Label Brands to save Money in The United States from January 2022 to June 2023, by Income Level." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
Numerator, Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level Statista, https://www.statista.com/statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/ (last visited July 07, 2025)
Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level [Graph], Numerator, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
