As of quarter three 2019, 87 percent of U.S. Millennials stated that they bought private label products to save money. In comparison, this figure was 78 percent for the Boomer generation.
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Consumers who buy private label products to save money in the United States as of 2019, by generation
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IRI. (November 5, 2019). Consumers who buy private label products to save money in the United States as of 2019, by generation [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1070111/consumers-who-buy-private-label-products-to-save-money-by-generation-us/
IRI. "Consumers who buy private label products to save money in the United States as of 2019, by generation." Chart. November 5, 2019. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1070111/consumers-who-buy-private-label-products-to-save-money-by-generation-us/
IRI. (2019). Consumers who buy private label products to save money in the United States as of 2019, by generation. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1070111/consumers-who-buy-private-label-products-to-save-money-by-generation-us/
IRI. "Consumers Who Buy Private Label Products to save Money in The United States as of 2019, by Generation." Statista, Statista Inc., 5 Nov 2019, https://www.statista.com/statistics/1070111/consumers-who-buy-private-label-products-to-save-money-by-generation-us/
IRI, Consumers who buy private label products to save money in the United States as of 2019, by generation Statista, https://www.statista.com/statistics/1070111/consumers-who-buy-private-label-products-to-save-money-by-generation-us/ (last visited July 08, 2025)
Consumers who buy private label products to save money in the United States as of 2019, by generation [Graph], IRI, November 5, 2019. [Online]. Available: https://www.statista.com/statistics/1070111/consumers-who-buy-private-label-products-to-save-money-by-generation-us/
