According to Rakuten Insight about a survey on non-alcoholic beer consumption, a majority of respondents never consumed non-alcoholic beer. Among those who always consumed it, about 11 percent of young Indians between 21 and 24 years old made up the highest consuming demographic, in terms of age.
New flagship brands from beverage giants Coca-Cola and PepsiCo were set to compete with non-alcoholic beers in the Indian urban markets in 2019. Among many reasons, this was a result of a recent decrease in the consumption of carbonated beverages as well as in alcoholic beverages.
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Frequency of non-alcoholic beer consumption in India as of October 2019, by age group
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Rakuten Insight. (November 11, 2019). Frequency of non-alcoholic beer consumption in India as of October 2019, by age group [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/1070449/india-non-alcoholic-beer-consumption-frequency-by-age-group/
Rakuten Insight. "Frequency of non-alcoholic beer consumption in India as of October 2019, by age group." Chart. November 11, 2019. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/1070449/india-non-alcoholic-beer-consumption-frequency-by-age-group/
Rakuten Insight. (2019). Frequency of non-alcoholic beer consumption in India as of October 2019, by age group. Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/1070449/india-non-alcoholic-beer-consumption-frequency-by-age-group/
Rakuten Insight. "Frequency of Non-alcoholic Beer Consumption in India as of October 2019, by Age Group." Statista, Statista Inc., 11 Nov 2019, https://www.statista.com/statistics/1070449/india-non-alcoholic-beer-consumption-frequency-by-age-group/
Rakuten Insight, Frequency of non-alcoholic beer consumption in India as of October 2019, by age group Statista, https://www.statista.com/statistics/1070449/india-non-alcoholic-beer-consumption-frequency-by-age-group/ (last visited June 28, 2025)
Frequency of non-alcoholic beer consumption in India as of October 2019, by age group [Graph], Rakuten Insight, November 11, 2019. [Online]. Available: https://www.statista.com/statistics/1070449/india-non-alcoholic-beer-consumption-frequency-by-age-group/