Leading activities among Vietnamese tourists in Japan 2024

Published by
Alexandru Arba,
Mar 31, 2025

According to a survey conducted in the departure lobbies of Japanese airports and seaports throughout 2024, 98.4 percent of Vietnamese tourists in Japan ate Japanese food during their trip, making it the most common activity among visitors from Vietnam. Japanese cuisine was followed in popularity by shopping with a participation rate of 80.4 percent.

Leading activities among tourists from Vietnam visiting Japan in 2024

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Release date

March 2025

Region

Japan

Survey time period

2024

Number of respondents

1,198 respondents

Special properties

multiple answers possible

Method of interview

Face-to-face interview

Supplementary notes

The annual data is compiled from the monthly surveys conducted by the Japan Tourism Agency and its contractor.

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