Global brand value comparison of H&M and Zara from 2010 to 2024
In 2024, the Zara brand was valued at approximately 17.8 billion U.S. dollars. In comparison, the value of the H&M brand was 13.6 billion U.S. dollars that year. This widened the gap between Zara and its fast fashion counterpart. Fast fashion refers to the business model of certain companies in the fashion industry. It is based on the process of inexpensive designs which move quickly from the catwalk to stores to meet new trends.
Worldwide sales
Having established themselves as apparel giants for over a decade, both H&M and Zara sales continue to grow exponentially. In terms of sales, the two brands go neck and neck with H&M amounting to 236 billion Swedish kroner (about 22 billion euros) and Zara reaching nearly 28 billion euros in their respective financial years.
Brand transparency
As concerns about sustainability grow among consumers, many brand are now taking steps to be more transparent regarding their carbon footprint and article production. In 2024, H&M scored over 60 points overall, with the financing decarbonization area having the highest and maximum rating of 100. On the other hand, Zara scored just above 40 points, scoring its highest rating in the just transition and advocacy area. According to the source, financing decarbonization encompasses all efforts to finance the decarbonization of fossil fuels to renewable energy, while just transition employs strategies to minimize negative impacts to workers, communities, and stakeholders.
