Brazil was the Latin American country with the highest brand popularity for Nestlé, with 197 million Consumer Reach Points (CRP). In 2021 the Americas accounted for 44.9 percent of the sales of the Nestlé Group.
Popularity of the brand Nestlé in Latin America in 2021, by country
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
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Kantar Worldpanel. (February 19, 2025). Popularity of the brand Nestlé in Latin America in 2021, by country (in million Consumer Reach Points) [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1071756/popularity-nestle-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Nestlé in Latin America in 2021, by country (in million Consumer Reach Points)." Chart. February 19, 2025. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1071756/popularity-nestle-latin-america-consumer-reach-points/
Kantar Worldpanel. (2025). Popularity of the brand Nestlé in Latin America in 2021, by country (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1071756/popularity-nestle-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Nestlé in Latin America in 2021, by Country (in Million Consumer Reach Points)." Statista, Statista Inc., 19 Feb 2025, https://www.statista.com/statistics/1071756/popularity-nestle-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Nestlé in Latin America in 2021, by country (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071756/popularity-nestle-latin-america-consumer-reach-points/ (last visited May 09, 2025)
Popularity of the brand Nestlé in Latin America in 2021, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, February 19, 2025. [Online]. Available: https://www.statista.com/statistics/1071756/popularity-nestle-latin-america-consumer-reach-points/
