According to a global survey conducted in October 2024, meetings of sales or account managers with customers or potential customers were the main reason to travel for work. The second most important reason for a business trip was the internal company meetings, with 20 percent of respondents mentioning it.
Main purposes for business trips worldwide as of October 2024
*The source does not provide the exact number of respondents to the question: "Thinking about your company’s 2025 travel spend, approximately what percent will likely be allocated to the following purposes? Please enter a percentage (0%-100%) for each row." Averages were calculated by the source based on open-end responses.
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Ana M. López
Research expert covering travel, tourism and hospitality
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GBTA. (November 18, 2024). Main purposes for business trips worldwide as of October 2024 [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1074028/motives-business-travel/
GBTA. "Main purposes for business trips worldwide as of October 2024." Chart. November 18, 2024. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1074028/motives-business-travel/
GBTA. (2024). Main purposes for business trips worldwide as of October 2024. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1074028/motives-business-travel/
GBTA. "Main Purposes for Business Trips Worldwide as of October 2024." Statista, Statista Inc., 18 Nov 2024, https://www.statista.com/statistics/1074028/motives-business-travel/
GBTA, Main purposes for business trips worldwide as of October 2024 Statista, https://www.statista.com/statistics/1074028/motives-business-travel/ (last visited April 21, 2025)
Main purposes for business trips worldwide as of October 2024 [Graph], GBTA, November 18, 2024. [Online]. Available: https://www.statista.com/statistics/1074028/motives-business-travel/
