Snapchat was used by 1.8 percent of women in Japan in fiscal year 2022. The penetration rate among men was on a similar level. The multimedia messaging service allows users to share pictures and messages which can only be seen for a limited period of time.
Share of people who use Snapchat in Japan in fiscal year 2022, by gender
*The source counts the answers of the survey conducted in November 2022 as figures for fiscal year 2022. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year.
Citation formats
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ministry of Internal Affairs and Communications (Japan). (June 23, 2023). Share of people who use Snapchat in Japan in fiscal year 2022, by gender [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1078970/japan-snapchat-penetration-rate-by-gender/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use Snapchat in Japan in fiscal year 2022, by gender." Chart. June 23, 2023. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1078970/japan-snapchat-penetration-rate-by-gender/
Ministry of Internal Affairs and Communications (Japan). (2023). Share of people who use Snapchat in Japan in fiscal year 2022, by gender. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1078970/japan-snapchat-penetration-rate-by-gender/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use Snapchat in Japan in Fiscal Year 2022, by Gender." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1078970/japan-snapchat-penetration-rate-by-gender/
Ministry of Internal Affairs and Communications (Japan), Share of people who use Snapchat in Japan in fiscal year 2022, by gender Statista, https://www.statista.com/statistics/1078970/japan-snapchat-penetration-rate-by-gender/ (last visited April 20, 2025)
Share of people who use Snapchat in Japan in fiscal year 2022, by gender [Graph], Ministry of Internal Affairs and Communications (Japan), June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1078970/japan-snapchat-penetration-rate-by-gender/
