Latin America: most purchased dairy brands 2019, by buying frequency

Published by P. Navarro Villa, Jul 25, 2023
In 2019, Lala was the dairy brand that was purchased most frequently in Latin America, with its products bought an average of 25 times per household in a year. Sello Rojo was the second most frequently purchased brand from this category in the region, with products bought close to 21.3 times per household. In 2019, the most purchased food brand in Latin America was Doña Gusta.

Leading dairy brands in Latin America in 2019, by household purchase frequency

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Sources

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Release date

May 2020

Region

LAC

Survey time period

November 2018 to October 2019

Number of respondents

22,900 brands worldwide

Supplementary notes

* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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