Over the whole Thanksgiving period in 2021, American shoppers planned to spend approximately 40 percent of their budgets in-store and 60 percent online. On average, shoppers in the United States planned to buy online the most on Cyber Monday: over one-fifth of consumers' total budgets would be spent on Cyber Monday deals. Respondents planned to spend the least on the Sunday after Thanksgiving.
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Share of expenditures over the Thanksgiving period per capita in the United States in 2021, by shopping channel
This question was phrased by the source as follows: "Out of your plan to spend in-store or online during Thanksgiving period, how much do you plan to spend shopping in-store or online on following days (on nongrocery items)?”
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Deloitte. (November 23, 2021). Share of expenditures over the Thanksgiving period per capita in the United States in 2021, by shopping channel [Graph]. In Statista. Retrieved June 30, 2025, from https://www.statista.com/statistics/1081378/spend-over-thanksgiving-shopping-period-by-channel-united-states/
Deloitte. "Share of expenditures over the Thanksgiving period per capita in the United States in 2021, by shopping channel." Chart. November 23, 2021. Statista. Accessed June 30, 2025. https://www.statista.com/statistics/1081378/spend-over-thanksgiving-shopping-period-by-channel-united-states/
Deloitte. (2021). Share of expenditures over the Thanksgiving period per capita in the United States in 2021, by shopping channel. Statista. Statista Inc.. Accessed: June 30, 2025. https://www.statista.com/statistics/1081378/spend-over-thanksgiving-shopping-period-by-channel-united-states/
Deloitte. "Share of Expenditures over The Thanksgiving Period per Capita in The United States in 2021, by Shopping Channel." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1081378/spend-over-thanksgiving-shopping-period-by-channel-united-states/
Deloitte, Share of expenditures over the Thanksgiving period per capita in the United States in 2021, by shopping channel Statista, https://www.statista.com/statistics/1081378/spend-over-thanksgiving-shopping-period-by-channel-united-states/ (last visited June 30, 2025)
Share of expenditures over the Thanksgiving period per capita in the United States in 2021, by shopping channel [Graph], Deloitte, November 23, 2021. [Online]. Available: https://www.statista.com/statistics/1081378/spend-over-thanksgiving-shopping-period-by-channel-united-states/
