Guatemala: digital advertisers among retail stores Christmas 2018

Published by
Julia Faria,
Jun 9, 2023
Tiendas Elektra - a retailer chain in Latin America - was the largest digital advertiser among retail store chains in Guatemala during Christams 2018, accounting for 76.86 percent of the industry's digital ad spend. Payless ShoeSource ranked second with 6.23 percent of the digital ad spend.

Largest advertisers among retail stores in Guatemala during Christmas 2018, by digital ad spend share

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Release date

December 2018

Region

Guatemala

Survey time period

as of December 24, 2018*

Supplementary notes

* The source describes the survey period as "the Christmas month" (org.: el mes de Navidad).

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