Number of DSPs used by buyers in Europe 2016-2021

Published by Statista Research Department, Aug 7, 2023
In the first half of 2021, programmatic ad buyers from Europe used on average 3.2 demand-side platforms (DSPs). The number of DSPs used more than halved compared to the figure of 7.1 reported in 2016.

Average number of demand-side platforms (DSPs) used by buyers in Europe from 2016 to 2021

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

May 2022

Region

Europe

Survey time period

2016 to H1 2021

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Programmatic advertising in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Programmatic advertising in Europe

Overview

5

Regional data

7

United Kingdom

6

Germany

3

France

4

Marketer insights

6

Further related statistics

20

Further Content: You might find this interesting as well

Statistics

Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.