Brazil: online messaging reach 2017-2024

Published by
Tiago Bianchi,
Feb 6, 2025

According to a 2024 survey, 92 percent of  surveyed internet users surveyed in Brazil said they sent online messages, up from around 89 percent of respondents five years earlier. Furthermore, instant messaging was the most popular internet activity in Brazil.

Online messaging penetration in Brazil from 2017 to 2024

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Release date

October 2024

Region

Brazil

Survey time period

2018 to 2024

Number of respondents

21.170*

Age group

10 years and older

Special properties

individuals who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Counting of surveyed individuals for 2024. Preceding figures come from earlier releases. 

Data for 2024 was collected between March to August 2024.
Data for 2023 was collected between March to July 2023.
Data for 2022 was collected between October 2021 and March 2022.
Data for 2021 was collected between October 2020 and May 2021.
Data for 2020 was collected between October 2019 and March 2020.
Data for 2019 was collected between October 2018 and March 2019.
Data for 2018 was collected between November 2017 and May 2018.

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Overview

6

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5

Mobile internet

5

Demographics

7

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8

Social media

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Mobile apps

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E-commerce

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