Share of online shoppers in CEE 2024, by country

Published by
Adriana Sas,
May 6, 2025

In 2024, residents of Czechia (86 percent) were the most likely to shop online in Central and Eastern European countries. Compared to the EU average, the share of internet users in Czechia shopping online was almost 10 percentage points higher. Furthermore, Slovakia, Hungary, and Estonia were above the EU average. On the other hand, the lowest rate of e-commerce adoption among the online population was observed in Montenegro (at 39 percent).

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Share of internet users who ordered or purchased goods or services online in the past 12 months in Central and Eastern Europe (CEE) in 2024, by country

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Release date

December 2024

Region

CEE

Survey time period

2024

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Statistics on " E-commerce in Central and Eastern Europe (CEE) "

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Other statistics that may interest you E-commerce in Central and Eastern Europe (CEE)

Overview

8

Czechia

8

Estonia

8

Hungary

8

Latvia

8

Lithuania

8

Poland

8

Romania

8

Russia

8

Slovakia

8

Further related statistics

20

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Topics

E-commerce in Central and Eastern Europe (CEE)AmazonE-commerce in PolandE-commerce in RussiaE-commerce in Hungary
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