Leading fashion online stores in Russia 2024, by revenue

Published by A. Melkadze, Jun 10, 2025

Moscow-based and one of the largest Russian online apparel retailers, Lamoda, operative since 2011, accounted for an online sales value of ***** billion Russian rubles in 2024. The company also ranked in the first place among e-stores in this category based on the number of orders in that year.

Leading online stores in Russia

Wildberries has been the Russian e-commerce market leader by sales value year-over-year. The online retailer reported nearly doubled sales in 2023, at over *** trillion Russian rubles. Ozon was the fastest-growing online marketplace among the top 10 in 2024.  

Russian e-commerce market

The Russian e-commerce market is expanding year-over-year. In 2024, the market value was measured at over ** trillion Russian rubles, marking an about **-percent growth relative to the previous year, while the e-commerce penetration rate was forecast to continue growing in the following years.

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Leading apparel, footwear, and accessories online stores in Russia in 2024, by sales value (in billion Russian rubles)

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Source

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Release date

April 2025

Region

Russia

Survey time period

2023

Supplementary notes

The source methodology specified that the estimates may differ from those published by the companies because the ranking does not include sales to countries other than Russia, as well as sales conducted through partner websites and applications.

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