Video streaming penetration in Brazil 2017-2024

Published by
A. Guttmann,
Feb 6, 2025

During a survey conducted in Brazil in 2024, 77 percent of responding internet users said they watched videos, programs, movies, or series online. In 2017, the share stood below 70 percent. Furthermore, according to the same study, around 55 percent of internet users in Brazil said they read news online in 2023.

Penetration rate of video streaming among internet users in Brazil from 2017 to 2024

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Release date

October 2024

Region

Brazil

Survey time period

2017 to 2024

Number of respondents

21,170*

Age group

10 years and older

Special properties

users who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Counting of surveyed individuals for 2024. Preceding figures come from earlier releases.

Data for 2024 was collected between March to August 2024.
Data for 2023 was collected between March to July 2023.
Data for 2022 collected between October 2021 and October 2022 during two survey periods (October 2021 to March 2022 and June to October 2022) both surveys turned up the same results. 
Figures preceding 2022 were retrieved from earlier releases.
No data available for strictly 2021.

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