Preferred purchase channel for shoe brands in the Netherlands 2019
As of 2019, the majority of consumers surveyed in the Netherlands indicated that, if they were to buy shoes from a particular brand, their preferred purchase channel would be a shop or a webshop which sells multiple brands. Over 55 percent of respondents indicated that they would prefer to shop for shoe brands in multi-brand shops, while close to a third of respondents had no preference between single and multi-brand retailers.
