As of the first half of 2019, over 17 percent of Swedes stated to always be trying to make conscious choices when it comes to environmental impact, sustainability, labor conditions etc. when shopping online. The corresponding figures for Denmark was 15 percent, 13 percent for Finland and 11 percent for Norway.
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Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency
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Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency
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Who shopped online in June 2019 (Denmark, Norway and Finland) and shopped online in March 2019 (Sweden)
Method of interview
Online panel
Supplementary notes
This question was phrased by the source as follows: "When it comes to environmental impact, sustainability, labor conditions etc., what best describes you when shopping online?"
The source adds the following information: "In all, 8,875 respondents took part in Sweden, 10,559 in Denmark, 10,498 in Norway and 13,536 in Finland".
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PostNord. (October 9, 2019). Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/1087462/frequency-of-making-conscious-choices-when-shopping-online-in-the-nordics/
PostNord. "Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency." Chart. October 9, 2019. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/1087462/frequency-of-making-conscious-choices-when-shopping-online-in-the-nordics/
PostNord. (2019). Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency. Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/1087462/frequency-of-making-conscious-choices-when-shopping-online-in-the-nordics/
PostNord. "Share of Online Shoppers Who Make Conscious Choices When Shopping Online in The Nordic Countries in H1 2019, by Frequency." Statista, Statista Inc., 9 Oct 2019, https://www.statista.com/statistics/1087462/frequency-of-making-conscious-choices-when-shopping-online-in-the-nordics/
PostNord, Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency Statista, https://www.statista.com/statistics/1087462/frequency-of-making-conscious-choices-when-shopping-online-in-the-nordics/ (last visited June 12, 2025)
Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency [Graph], PostNord, October 9, 2019. [Online]. Available: https://www.statista.com/statistics/1087462/frequency-of-making-conscious-choices-when-shopping-online-in-the-nordics/
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