Sources used by consumers to find discounts in the Netherlands 2021

Which sources do consumers in the Netherlands use to learn about discount campaigns and price promotions? According to this survey, the old-school paper brochure and leaflet is still the most frequently consulted medium for many Dutch consumers. Roughly 60 percent of respondents taking part in this survey said they learned about deals and discounts through paper brochures and leaflets. By comparison, just over 20 percent of participants learned of deals and promotions through Google.