U.S. TikTok usage experience Q4 2024

Published by Laura Ceci, Mar 10, 2025

During the fourth quarter of 2024, 38 percent of internet users in the United States reported using TikTok, and five percent planned to do so in the future. While, almost five in 10 U.S. adults stated that they have not used the video-sharing app and have no interest in using it, and six percent of respondents were completely unaware of the platform.

TikTok usage experience among internet users in the United States in 4th quarter 2024

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Release date

January 2025

Region

United States

Survey time period

Q4 2024

Number of respondents

558,374 respondents

Age group

18 years and older

Method of interview

Online survey

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