Planned spend among Americans on Valentine's Day 2009-2025

Published by
Kasia Davies,
Feb 4, 2025

Average expected per capita spending on Valentine's Day in the United States stood at about 189 U.S. dollars in 2025. Estimated consumer spending for this occasion reached an all-time high of nearly 200 U.S. dollars in 2020. By comparison, Americans spent an average of just over 100 U.S. dollars for Valentine's Day back in 2009.

Average expected spend per capita on Valentine's Day in the United States from 2009 to 2025 (in U.S. dollars)

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Release date

January 2025

Region

United States

Survey time period

2009 to 2025

Number of respondents

8,202*

Age group

18 years and older

Supplementary notes

*In 2025, 8,202 respondents were surveyed. Similar sample sizes were used in previous surveys.

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Statistics on " Valentine's Day in the United States "

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Overview

8

Celebrating Valentine's Day

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Shopping behavior

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Online Valentine's Day searches

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