For UK consumers who purchased goods from sellers outside of the UK in 2024, China was the most popular country. According to the results of a recent consumer survey, 44 percent of UK consumers stated that their most recent cross-border purchase was from China. Germany was the third-most popular destination country with six percent of consumers having bought online from this country.
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Countries of most recent cross-border online purchase in the United Kingdom as of 2024
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IPC. (January 17, 2025). Countries of most recent cross-border online purchase in the United Kingdom as of 2024 [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/1092776/country-of-most-recent-cross-border-purchases-united-kingdom/
IPC. "Countries of most recent cross-border online purchase in the United Kingdom as of 2024." Chart. January 17, 2025. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/1092776/country-of-most-recent-cross-border-purchases-united-kingdom/
IPC. (2025). Countries of most recent cross-border online purchase in the United Kingdom as of 2024. Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/1092776/country-of-most-recent-cross-border-purchases-united-kingdom/
IPC. "Countries of Most Recent Cross-border Online Purchase in The United Kingdom as of 2024." Statista, Statista Inc., 17 Jan 2025, https://www.statista.com/statistics/1092776/country-of-most-recent-cross-border-purchases-united-kingdom/
IPC, Countries of most recent cross-border online purchase in the United Kingdom as of 2024 Statista, https://www.statista.com/statistics/1092776/country-of-most-recent-cross-border-purchases-united-kingdom/ (last visited July 06, 2025)
Countries of most recent cross-border online purchase in the United Kingdom as of 2024 [Graph], IPC, January 17, 2025. [Online]. Available: https://www.statista.com/statistics/1092776/country-of-most-recent-cross-border-purchases-united-kingdom/
