Functional beverage information channels Thailand by age 2019

Published by Kankanit Ciba, Mar 1, 2023
In a survey conducted in 2019 by Rakuten, regarding how consumers came to find out about functional beverages, over just almost 29 percent of respondents in Thailand aged between 25 and 34 years said that they found out about functional beverages through online advertisements. On the other hand, less than one percent of respondents in Thailand aged between 16 and 24 years stated that they found out about functional beverages through their travels abroad.

Channels through which consumers found out about functional beverages in Thailand in 2019, by age group

Characteristic16 to 2425 to 3435 to 4445 to 5455+
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Showing entries 1 to 9 (9 entries in total)
Statistic: Channels through which consumers found out about functional beverages in Thailand in 2019, by age group

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In cooperation with

Rakuten Insight

Release date

February 2020

Region

Thailand

Survey time period

November 1 to 30, 2019

Number of respondents

9,250 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: 'How did you find out about such beverages?'

There were 5,417 female and 3,833 male respondents.

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