Leading e-commerce shops in Hungary in 2024, by net revenue
In 2024, emag.hu, the online marketplace, and shein.com operated Hungary's most successful online shops based on domestic net revenue. During the considered year, emag.hu reached 302 million U.S. dollars in online sales, while shein.com followed with nearly 210 million U.S. dollars.
Which segments generate the highest e-commerce revenue?
In 2024, online retail generated over 1.85 billion U.S. dollars’ worth of revenue in Hungary, and this figure is forecast to follow an increasing trend over the upcoming years. As of 2024, electronics were the leading segment, accounting for the highest revenue share. Fashion care came second, while beauty and personal care was Hungary's third largest online retail category.
Online FMCG retail is still a growing trend in Hungary
Grocery shopping is one of the many aspects of people’s lives that underwent accelerated digitalization as a consequence of the coronavirus (COVID-19) pandemic. Grocery retailers source an increasing amount of their revenues from online orders, and Hungary is no exception. In 2024, approximately 44 percent of Hungarians ordered groceries online from time to time, with approximately six percent of all respondents doing so at least weekly.
