Location-based retail services U.S. consumers would be willing to permit 2018
In 2018, 65 percent of consumers in the United States stated that they would permit a location-based retail service that would send alerts reminding them to redeem an offer or loyalty reward. However, consumers were not open to all forms of location-based retail services, with only four percent stating that they would allow a retailer to track their location when not using the retailer's app.
